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Who we are

Synovate: our curiosity is all yours

The Synovate Research Group is an international market research organisation that ranks in the global top 10, with a network covering well over 50 countries, with 5,500 staff and a turnover of more than €500m. Synovate offers its clients a worldwide offer in cutting edge research solutions for brands, products and markets. Synovate is the fastest growing market research organisation in the world. Early 2007 Synovate The Netherlands was strengthened when the renowned Dutch research agency Interview-NSS became part of the Synovate Group. Our success is based on our belief that research can often be done differently and more particularly better. Synovate is research reinvented and driven by curiosity...

Why do clients like to work with us?
  • We have the best research tools around, in the field of Brand & Communications, Loyalty and Product Design & Development.
  • We have direct access to the knowledge centres in the world in each of the areas mentioned.
  • We belong to the very biggest agencies that offer qualitative market research; this is why we can offer quick and efficiently integrated research tracks.
  • Our European Data Collection Center is one of the most advanced international data collection centres in Europe: supervision on all fronts from one location, maximum comparability of data, scale and efficiency benefits and speed.
  • We have colleagues in 51 other countries and by that we have direct access to market knowledge of the local situation.
  • Our employees are characterised by their enormous drive and enthusiasm: we want to be the best in class, and stay the fastest growing market research organisation in the world.
Facts & Figures
  • Synovate The Netherlands has 180 staff and 450 native speaking interviewers.
  • In 2006 the company turnover amounted to €32m.
  • Synovate The Netherlands is a member of the European Market Research Association (ESOMAR) and endorses the international code for market research. This code was drawn up by ESOMAR in collaboration with the International Chamber of Commerce (ICC).
  • Synovate The Netherlands is ISO-certified: ISO 9001:2000, ISO 20252, a norm especially directed at market research agencies. This means that we work according to well-defined processes which we document carefully.
  • Synovate The Netherlands is associated with the 'Research Keurmerkgroep' (Research Quality Mark Group), a selection of market research agencies that have jointly formulated quality criteria which they intend to meet and have to meet.
History
Synovate The Netherlands is an organisation that is built on the foundations of a number of leading market research businesses in Holland. In 2002 Food&Market, which was established in 1984 and was part of Market&More, became the first Dutch office of the rapidly growing Synovate organisation.

Since 29 January 2007 Interview-NSS has been part of Synovate. Interview-NSS resulted in 1999 following the merger between three major research agencies: Inter/View International (founded in 1967), NSS Research & Consultancy (1940) and Customer Satisfaction & Employee Motivation (CSEM, which resulted from Inter/View in 1996).

The new Synovate The Netherlands accommodates an enormous amount of experience and history. A rich history, which in many respects has been crucial for the development of the research trade in the Netherlands. Therefore Research Reinvented is a term that fits us like no other.


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