EMS TV

In recent years there has been substantial growth in the need for more accurate data with which to evaluate TV campaigns on European channels. In response to this demand EMS launched EMS TV in 2001. EMS is the only survey which allows integrated planning of European TV channels with national TV and print across 44 million main income earner in Europe.

EMS measures both in home and out of home viewing. This is an important factor when you are targeting Europe's elite, as they spend much less time in the home than the 'average consumer'.

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