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Results

Internet usage

Usage of the Internet has never decreased since its creation and is now part of our day to day live. In the EMS 2007 Summer Release database, 33% of the Decision Makers browse the web for news updates on a daily/almost daily basis: making the Internet the perfect tool for this "news addicts" target.

Browse web with computer daily/almost daily for

TV consumption

Even if the Internet has become more and more important over the last decade, TV is still a major media channel. Its consumption has increased constantly over the past years among the super elite Select population. In the year 2006, 53.8% claimed to watch News/business PETV¹ , 61% General PETV² and 72.8% PETV³.

EMS Select results per year

Lifestyles

The C-EMS eligibles ( respondents from Poland, Hungary and Czech Republic) have a full role to play in Europe regarding the advertising market. They are indeed more interested in certain lifestyle attributes than their western counterparts: 47% are interested in extreme sports4 compared to 36% for the Western European countries. 89% like to be well dressed versus 81 and 74% claim to be interested in innovation. And when talking about internationalisation, 70% enjoy watching foreign TV channels - good news for Pan European advertisers!


  1. News/business PETV (weekly): BBC World, Bloomberg TV, CNBC, CNN International, Euronews, Sky News
  2. General PETV (weekly): BBC Prime, Deutsche Welle, Discovery Channel, Eurosport, MTV, Nat. Geographic Channel, TV5
  3. PETV (weekly): BBC World, Bloomberg TV, CNBC, CNN International, Euronews, Sky News, BBC Prime, Deutsche Welle, Discovery Channel, Eurosport, MTV, Nat. Geographic Channel, TV5
  4. The extreme sports fans are composed by the respondents interested in extreme sports or ski/snowboarding.


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