C-EMS

EMS and EMS Select featured the first release of C-EMS covering Poland, Hungary and the Czech Republic. C-EMS provides insight into the evolving media scene in Central Europe. Fieldwork has also started in Russia to be released in 2008.

The performance of the international media in this region varies significantly by market, being largely dependent on whether their product is tailored to this audience. Both the news/business (C-EMS regular weekly reach 35.6%) and general interest (C-EMS regular weekly reach 67.3%) International TV channels perform well in all these important markets. English language international print titles perform best in C-EMS Select with 19.2% of the universe being an average issue reader - offering a valuable extension to their Western European product.

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