Synovate is delighted to launch the most comprehensive analysis available of the richest and most influential consumers in Europe. EMS 2011 unpacks the habits, plans and motivations of the continent’s wealthiest and most sophisticated people … 47 million highly desirable targets for brands in categories as diverse as cars and holidays to banking services and handbags.   Highlights of this release include:

-          Fingers on the pulse - TV, press, online and mobile internet & apps consumption in focus

-          Got personality – EMS introduces the people behind the data. Meet Victoria and Klaus

-          Give and take – what affluent Europeans have, and what they give away

-          Flying higher – where they’ll be a year from now