Latest EMS data shows readership growing – even among the young

AMSTERDAM – High-end consumers are reading international news and business publications in growing numbers, the latest survey by leading global market research firm Synovate shows today.

The surprise finding shows reports of the death of print have been greatly exaggerated. The EMS Winter survey – which monitors the media consumption, spending patterns and motivation of the most affluent consumers and business leaders in Europe – shows pan-regional dailies, weeklies, fortnightlies and monthlies enjoyed a higher average issue readership than in the previous set of results (summer 2010 release).

 EMS 2010 Winter Press Release