Introducing Europe’s elite – the personalities behind the data

7-7-2011
Media habits, spending, lifestyles, attitudes and intentions exposed in biggest EMS survey yet

Synovate is delighted to launch the most comprehensive analysis available of the richest and most influential consumers in Europe. EMS 2011 unpacks the habits, plans and motivations of the continent’s wealthiest and most sophisticated people … 47 million highly desirable targets for brands in categories as diverse as cars and holidays to banking services and handbags. Highlights of this release include:

- Fingers on the pulse - TV, press, online and mobile internet & apps consumption in focus

- Got personality – EMS introduces the people behind the data. Meet Victoria and Klaus

- Give and take – what affluent Europeans have, and what they give away

- Flying higher – where they’ll be a year from now

Middle East

EMS Middle East is the currency for tracking media, prosperity and influence across approximately the top 13% of adults in 13 cities of the Gulf and non-Gulf area. Since its first release, the survey is constantly evolving to meet the needs of international and regional media, media specialists and advertisers who depend on the results to place advertising.

News

1-4-2011
Regional Magazines, Newspapers Alive And Kicking

Latest EMS data shows readership growing – even among the young

AMSTERDAM – High-end consumers are reading international news and business publications in growing numbers, the latest survey by leading global market research firm Synovate shows today.

The surprise finding shows reports of the death of print have been greatly exaggerated. The EMS Winter survey – which monitors the media consumption, spending patterns and motivation of the most affluent consumers and business leaders in Europe – shows pan-regional dailies, weeklies, fortnightlies and monthlies enjoyed a higher average issue readership than in the previous set of results (summer 2010 release).

EMS 2010 Winter Press Release

14-10-2010
Fresh methodology delivers quality insights and boosts response rates

AMSTERDAM – Leading global market research firm Synovate today released the EMS, EMS Select, CEMS and EMS Digital Life 2010

EMS 2010, is the first set of EMS results to take in some important changes in the methodology. As the survey has grown over the years it has become long and time consuming to complete. To counter any ‘survey fatigue’ effect and boost respondent enthusiasm for taking part, the survey has been split into blocks, so that no single respondent has to answer all the questions. A growing proportion of interviews are conducted online – now one-third of the total. This is important as it reaches people difficult to reach by phone – younger, single people who are more likely to rely on a mobile phone rather than a land line. In the online portion of the survey, logos were included to help stimulate recall and distinguish between media outlets that may sound similar.

EMS 2010 Press Release

24-6-2010
EMS Africa

AMSTERDAM – The first cross-market survey measuring the media habits, buying patterns and

attitudes of Africa’s most affluent people is launched today by global market research firm Synovate.

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