The 15th Anniversary Birthday Party

10-5-2010

To mark the 15th anniversary of EMS , Synovate organized a birthday party . More than 170 guests joined us last Thursday, 22nd of April, in our celebrations at Paramount, Centre Point overlooking London at 385 feet!

We thank you all for coming and please click here to view the highlights of the evening:

Here's to the next 15 years!

First EMS Africa results out today – how the wealthy spend their time and money

AMSTERDAM – The first cross-market survey measuring the media habits, buying patterns and

attitudes of Africa’s most affluent people is launched today by global market research firm Synovate.

EMS Africa shows the emergence of an aspiring, broad-minded and brand-conscious upper class in the strongest African markets. It provides exciting and much-needed data for international media owners and advertisers, who are looking to win new business in these important economies.

EMS Africa tracks media usage, prosperity and influence across the top 15% of income earners in 12 cities across the key strategic African markets: Nigeria, South Africa, Kenya, Morocco and Cameroon. The survey measures consumption of nearly 50 TV channels, 80 print titles, 29 websites and 8 radio stations. It also monitors what affluent Africans own, what they intend to buy, and their attitudes to work, family, shopping and brands.

EMS Africa Brochure

Pressrelease Africa 2010

Factsheet EMS2010

Topline Results Media.pdf

News

17-9-2009
Synovate EMS, EMS Select and EMS Digital Life release

AMSTERDAM – Leading global market research firm Synovate today released the EMS, EMS Select, CEMS and EMS Digital Life.

EMS measures the habits of Western Europe’s most affluent consumers and top business decision makers: the top 13% across 16 markets.
EMS Select incorporates all the same measures as EMS but represents the very top 3%.
CEMS measures the habits of Central Europe’s most affluent consumers and top business decision makers: the top 13% across 4 markets
EMS Digital Life is a recontact survey of EMS respondents, focusing on the respondents media lifestyle and incorporating a media diary.

16-6-2009
Synovate EMS survey shows latest spending power of regional elite.

DUBAI – Global market research company Synovate, in cooperation with Dubai Media City, held an event yesterday to share the results of Synovate’s 2009 EMS Middle East survey, which tracks media consumption across eight key markets in the Middle East as well as purchasing habits, business decision making, lifestyles and psychographics of affluent consumers.

Synovate conducted 2,569 interviews with affluent consumers in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan from mid June 2008 to September 2008, and the results represent 1.75 million high-end consumers across the Middle East. Many major upscale international and regional broadcasters, media specialists and key regional publications in Europe and the Middle East use Synovate’s EMS study as the basis for their media planning.

9-2-2009
Synovate EMS reveals latest purchase behaviour and media trends among Europe’s most influential consumers

AMSTERDAM - Synovate, a leading global market intelligence company, has released the winter data from its European Media & Marketing Study (Synovate EMS). Designed to track media, prosperity and influence across 20 Western and Central European countries in Europe, the study covers Europe’s most affluent consumers and top business decision makers (the top 13 % of the population). The latest result show that affluents are still spending their money on travel and electronics despite the downturn in the economy in many parts of Europe.

more news...

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