Synovate EMS, EMS Select and EMS Digital Life release

17-9-2009

AMSTERDAM – Leading global market research firm Synovate today released the EMS, EMS Select, CEMS and EMS Digital Life.

EMS measures the habits of Western Europe’s most affluent consumers and top business decision makers: the top 13% across 16 markets.
EMS Select incorporates all the same measures as EMS but represents the very top 3%.
CEMS measures the habits of Central Europe’s most affluent consumers and top business decision makers: the top 13% across 4 markets
EMS Digital Life is a recontact survey of EMS respondents, focusing on the respondents media lifestyle and incorporating a media diary.

EMS 2009

Please click on the link below to download the presentation:
	EMS and EMS Digital Life launch presentation 2009 (pdf)
Please click on the links below to view the EMS 2009 media results:
	EMS 2009: Pan European TV results (video)
	EMS 2009: Pan European Print results (video)
	EMS 2009: Website results of Pan European media (video)
Please click on the link below to see a day in the digital life:
	EMS Digital Life 2009 (video)

News

16-6-2009
Synovate EMS survey shows latest spending power of regional elite.

DUBAI – Global market research company Synovate, in cooperation with Dubai Media City, held an event yesterday to share the results of Synovate’s 2009 EMS Middle East survey, which tracks media consumption across eight key markets in the Middle East as well as purchasing habits, business decision making, lifestyles and psychographics of affluent consumers.

Synovate conducted 2,569 interviews with affluent consumers in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan from mid June 2008 to September 2008, and the results represent 1.75 million high-end consumers across the Middle East. Many major upscale international and regional broadcasters, media specialists and key regional publications in Europe and the Middle East use Synovate’s EMS study as the basis for their media planning.

9-2-2009
Synovate EMS reveals latest purchase behaviour and media trends among Europe’s most influential consumers

AMSTERDAM - Synovate, a leading global market intelligence company, has released the winter data from its European Media & Marketing Study (Synovate EMS). Designed to track media, prosperity and influence across 20 Western and Central European countries in Europe, the study covers Europe’s most affluent consumers and top business decision makers (the top 13 % of the population). The latest result show that affluents are still spending their money on travel and electronics despite the downturn in the economy in many parts of Europe.

22-11-2008
Strong take-up of digital media consumption by Europe’s elite.
AMSTERDAM – Digital devices, digital media, and a wide variety of digital features are embraced by the elites throughout Europe on a massive scale, with not any region trailing behind. Those are some of the main findings of the EMS Digital Life survey.

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